When you look around what do you see? When you are out with your friends, what do they do most of the times? Studies suggest that more than 72% of all Internet users across the globe actively use social media. And about 71% of them access social media ‘on-the-go’. It is almost fatal for your brand if you are not making the most out of this traffic on social platforms.
It is no big deal to identify that Digital Marketing is the new, up and coming marketing trend, but it’s not an easy task to pick up this new trend. To help you, here are 5 tips for success in digital marketing.
1. Start by knowing your Audience
The success of your digital campaign depends on how well you know your audience. Imagine a scenario where you are pitching Men’s grooming machine to women in the aged 50-65. Do you think your campaign would be a hit? Heck no!
The biggest advantage of digital marketing is that it allows you to target a specific audience that best suits your services or products. For example, one of Novotel’s campaign, which focused on their hotels being children friendly may resonate more with married people, rather than unmarried ones.
For a successful campaign, it is vital to know your audience before you appeal to them directly.
2. Keep in touch with the Industry and the Latest Trends
Remember that the frequency of changes in trends depend on the industry and marketplace. Some industries like Fashion, Technology and Entertainment industry have to make their way through the rapidly changing scenarios, whereas for other industries, the trend may remain same for some years.
You need to be aware of the category that your business belongs to. A movie that you refer to in your latest campaign may have been a hit a few years ago, but might not seem cool to the latest audience. You need to be constantly in touch with the latest developments in your industry. You ought to check all current media offerings before launching a campaign.
3. Create a Two-Way Dialogue with your Audience
The traditional approach towards marketing goes something like this:
The company runs a commercial for X number of days on a few networks, but it can’t measure the success of its campaign until it has ended.
The novel method of marketing follows a nonlinear approach. What does it mean? The nonlinear method of marketing allows people to engage their audience in a conversation. It gives brands an opportunity to stop talking at their audiences, and rather talk to them, allow them to respond to what the brand has to say, in turn creating a dialogue between the two. As Seth Godin, marketing wizard, says, “Why use social media? Marketing is no longer about the stuff that you make, but about the stories you tell.”
4. Use Diverse Marketing Tools
Don’t stick to one marketing tool; diversify! Use social media platforms, SEO, SMO, email marketing, and whatever you can. The rate at which people use smart technology has grown exponentially in recent years. Whether it is an iPhone, a tablet or anything else, it just keeps growing. By engaging with your audience through various mediums, you maximize the reach of the information you are trying to spread.
5. Create a Memorable Brand Experience
Customers nowadays come in contact with hundreds of brands on a daily basis. Out of everything that they see, they retain only a couple of meaningful campaigns. Memorable brand experiences can set great brands apart from average and good brands.
Make sure you stay updated on your client’s needs and current digital offerings. Make your brand stand out by providing a memorable experience to your customer.