Search Engine Optimization Agencies keep saying that blogging is extremely important for your business. But is it, really? If so, how much does it benefit you and your business? Let’s look at it in depth.
We have all heard and read about blogging and blogs countless times. Blogging first began around 1990s after the emergence of Internet sites and forums. People used it for personal blogging – in order to share information about their lives with their friends. Other than that people also started using it as a base for sharing and storing news.
In 2018, there are over 440 million blogs in the world. It took just 25 years for that many number of blogs to sprout up.
Earlier used mostly for personal blogging, blogs and their usage have changed over the years. With the advent of social networking platforms, people started to share about themselves on social media. In turn, the number of personal blogs reduced substantially. So what are all these blogs really about? Mostly informative and entertaining.
The reason why there are so many blogs is that there are many consumers for the same. There has been a long and steady decline in literary reading, but that doesn’t mean there is a decline in reading. People consume content by reading online, especially blogs and news articles. The more people that consume blogs, the more blogs will continue to be written.
What is the importance of a blog on my website?
As content continues to be consumed in an increasing number online, the demand also increases. Having a blog on your business website increases your chances of getting noticed by people. Business blogging is not considered as an option anymore but more like a compulsion. But most business owners have this question in mind: Will blogging really help my business? The simple answer is: yes, it will! There are several benefits of blogging for business and they are:
- End-consumers love it when brands and businesses put in a little extra effort for them. They especially love it when they are getting something for free. When you post content on your business blog, you are telling your readers about your products, the way you work and the industry’s secrets – all for free! With over 70 thousand searches per second on just Google, there is bound to be a lot of audiences looking for information related to your industry. If you use the right SEO tactics, you would get a higher rank on search engines. As a result, you’ll get a lot of visitors to your website (and in turn, generate more leads).
- Why blog for business when I can generate traffic from social media? Because in blogging, there are numerous ways for building an audience. You can create an email list, you can provide an option for turning on the notifications on your blog, you can share the link to your blog on various social media platforms, submit your blog to directories, etc. This helps you cast a wider net for loyal readership.
- Google Ads, AdRoll, Bing Ads and Yahoo Gemini and several others are definitely available for paid advertising. But what if you don’t want to invest in paid ads? Blogging is the perfect medium to generate more views on your website because it is perfectly free. It costs you nothing except your time. Hence, it not only helps you generate more leads but also helps in cost-cutting.
- Blogging enables you to build a sort of connection with the readers. Most bloggers for business write in a conversational language. So if you read, “Do you want your website to rank number 1 on Google? It’s easy, I’ll tell you how you can achieve it.” – it’s going to speak to your audience on a personal level. Compare that with this: “If someone wants their website to rank number 1 on Google, they can achieve it by following these steps.” That doesn’t do anything to attract you emotionally, does it? With blogging and appealing to your end-consumers problems & feelings, you can actually build a connection with them that is difficult to break.
How do I make my blog popular?
As of September 2018, there are 1,642,339,233 websites in the world. So many blogs are uploaded on these sites every day. An increase in content definitely means an increase in the competition as well. Everyone is posting new content to get more views and visitors and sales. Many people also hire SEO consultants in India but not everyone has cracked the secret to being number 1 on Search Engine Results Pages [SERP]. So how do you get people to notice your blog?
There are billions of keywords but only some millions of them get a search volume that is substantial. It works in a similar way to “The rich get richer and the poor get poorer”. The keywords that are popular keep getting more views. The ones that are not, they end up getting lost in the vast web.
As this competition keeps increasing for the popular keywords, so should your efforts to get noticed. When you think of blogging as a way to generate more leads, you don’t have the liberty of slacking in it. It takes time to produce content and it takes money to promote that content. Once that content gets views, it takes even more time to turn those viewers into actual sales. The process sounds tedious but once you get the ball rolling and keep it rolling, it becomes smooth.
The bottom line is, you don’t have to have a blog for your business but most companies do and they see positive returns. However, you need to remember that it isn’t just a blog and it needs to be taken care of. If you don’t post polished content regularly, it won’t work for you. You should also remember that just posting content won’t do any good. You actually need to spend a lot of time promoting the content as well. If you think you need help or consultation, then there are some exceptional SEO services in India itself that will help boost your website views.