Raise your hands if you order things online just because you feel too lazy to go shop for it.
Oh, c’mon, we all do it.
The thing is that we’ve become excessively comfortable with the ease of online shopping. Booking movie tickets, shopping for groceries, reading books, and taking up courses can all be done online.
Our question to you is: shouldn’t your business go digital too?
Over the last decade, the internet has surpassed all estimations. What one thought could only be done manually, is now being done with a few simple clicks online.
Then, why are you limiting your business to just the office? Bringing it up on the internet is perhaps the best investment you can make this year. Confused how you’d do it alone?
The best part is, you don’t have to do it all by yourself. With superior digital marketing services available in India, your dream of expanding your business across the globe is easier than ever.
HOW DO YOU BEFRIEND DIGITAL MARKETING?
Hiring the most suitable Digital Marketing Agency in India for your business could be a tedious task. With such a deep pool of digital marketers, it becomes difficult to judge which one you should choose.
It is crucial that you select a genuine agency. They should understand your business. They should know the target points and work according to your vision.
On the other hand, it is also a given that you know your business the best. That is why learning some innovative digital marketing ideas could help you boost your business with a little guidance from someone else.
Here are the 9 most important tips and tricks of digital marketing that you should know by heart to draw online customers.
- Have a Social Media Presence
- Have a Mailing List
- Indulge in Search Engine Optimization
- Make Website Mobile and User-Friendly
- Indulge in Search Advertising
- Know your Target Audience
- Be Creative and Informative
- Influencer Marketing
- Be Responsive
Now, let’s take a look at each of the points in detail.
1. HAVE A SOCIAL MEDIA PRESENCE
Spending time on digital media has become a routine for most people. In fact, adults in the U.S. have been spending over 10 hours on electronic devices every day.
That’s a lot of time, we know.
But you can look on the bright side and use this fact to your advantage.
Over the years, all social media platforms have grown. They now make for excellent stages to showcase your business and services. By creating a Facebook page or an Instagram business profile, you pave the founding stones of digital marketing for your business.
Social media giants such as Instagram are releasing new features every other day to help brands increase their sales online. One of their latest fancy feature lets brands tag their products in the posts and enable direct shopping from Instagram.
While building your presence on social media, it’s important to focus on platforms that gain you more visibility. Fortunately, you have many to choose from. YouTube, Facebook, Instagram, Twitter, Pinterest, Reddit, LinkedIn; the list goes on and on.
You can begin by posting about your services/products, company details, perks your business provides, some behind-the-scenes content and other such information.
THE NEXT STEPS
Subsequently, when the visibility starts picking up, you can hire a digital marketing expert to help you grow your business.
You can use your social media handle to entertain the audience, pass on information, organise campaigns or competitions, and much more. All of which, eventually, leads to more business.
2. HAVE A MAILING LIST
Email is one of the most conventional ways of reaching out to customers.
But isn’t it outdated, now that social media is taking over? Certainly not.
If a client has hired you/bought something from you, they are more likely to contact you again. Thus, they are easier targets than new people on the internet.
Nonetheless, it becomes necessary to keep them up to date with your services and products. If they hear from you periodically, there are more chances of them using your services. Thus, it is necessary to keep connected with your mailing list on a regular basis.
E-MAILERS AND NEWSLETTERS
The easiest way to do this is via email. If you maintain a mailing list, you can send monthly newsletters, updates, and invites to your customers. It can include your clients, family, and friends, as well as others who have shown interest in your business.
DOS AND DON’TS
Most importantly, here are some digital marketing tips and tricks for emailing that will help you greatly. Don’t flood your mailing list with too many emails. While they would like an occasional mail, they will not appreciate you sending too many of them.
Additionally, you can go the extra length to show that you care about them. Wishing your mailing list on their birthdays or anniversaries can be a sweet gesture.
3. INDULGE IN SEARCH ENGINE OPTIMIZATION
Better known as SEO, this might be one of the most important digital marketing tips of 2019. Search engine optimization is used to increase the reach of your website. And it works.
When a user searches for information related to your business or start-up, your website is more likely to appear before most websites. This, only if it is appropriately SEO optimized.
TIPS FOR SEO
- Create original content
- Share content regularly on your website to keep it active
- Make use of keywords (These are wordings that users are most likely to type out when searching for things related to your business)
- Keep the language on the website easy to understand
- Keep the information on the website accurate and genuine
- Use active voice while writing
- Don’t use long sentences or unknown abbreviations
4. MAKE WEBSITE MOBILE AND USER-FRIENDLY
More people spend time on their mobiles than on desktops. Therefore, the chances of people accessing your website from a phone are more than you think. Thus, if your website is mobile friendly, the user is more likely to navigate through it.
Additionally, it is crucial to make the experience of surfing through your website enjoyable. Users do not like complicated or slow websites. They are also picky about the type of content they wish to see. Hence, the content on your website should be information oriented and easy to read.
Here’s a digital marketing tip for start-ups: go for a website that you enjoy using yourself. With trial and error, customize it to suit the user’s needs. Also, get rid of all the inconveniences on the website. This will greatly please the users, thereby increasing the engagement and user-retention rate on your website.
5. INDULGE IN SEARCH ADVERTISING
Search advertising is the easiest way to get your website link noticed on a search engine. It is a method to place your advertisements above the organic results, thereby increasing your visibility. It allows your website to appear above search engine optimized links.
Search advertising can be done by targeting crucial keywords. Such that, when a user searches for those words, the link to your website appears in the first couple of results.
Search advertising also gives the option of marketing your website in the ‘Ads’ section. It is separately placed adjacent to the other search results. Search advertising helps attract more users to your website. So, it comes in handy when your business revolves around your website.
6. KNOW YOUR TARGET AUDIENCE
A digital marketing strategy without a target audience is like milk and water. It’s going to be ineffective no matter how many resources you put into it.
A valuable marketing tip for small businesses would be to know the people you are catering to. This will help you get more sense of two things.
One, the type of content you must put up on your website. Two, the way you must market your business on social media. Depending upon certain factors, you can curate strategies that resonate with your target audience.
The factors to find your target audience varies. They depend on the type of your business. However, some common factors include gender, age, geographical area, interests, and financial status.
For example, if you make cosmetics, your target audience is going to be females between the age of 16-46. If the products are high-end, you must target women who are financially capable of buying it. If you want to sell it in a specific area, you need to reach out to the women who belong to that geographical area.
Thus, simply by studying the product/service you’re selling, you can get an estimation about the target audience. This will be helpful to understand who you’re selling to.
7. BE CREATIVE AND INFORMATIVE
The content that you post should be relatable and easy to share. Think of it this way: your content should make people want to share it with their friends or family. This way, people who like your content will become your advertisers. And the best part? You don’t have to pay anything for this!
If you are creative in terms of content and design, more people will want to see your updates. This will automatically increase the reach of your content.
Additionally, you can engage with your audience by creating online campaigns. You can create contests and get them to participate in the exchange of rewards.
Your website should be informative. It is something that people visit so they can get information about you without having to talk to someone. Hence, your website should talk on your behalf. It should also be to the point and as concise as possible while being engaging.
You can also make your websites interactive. Include customization and easy navigation. Add links to social media and put up answers to frequently asked questions. This will help your users more than you think.
8. INFLUENCER ADVERTISING
Not many people are aware of this digital marketing strategy for startups. It is indirect online advertising. Here, you contact an influential personality on social media to promote your product or business.
HOW IT WORKS
An influencer posts a picture of your product or relating to your business. They also share their experience with your business.
This way, they make their followers aware about your business. The math is simple. The more followers these influencers have, the more people your advertising strategy will reach.
The strategy here uses the popularity of the influencer and the influence that he/she has on the audience. People are very trusting when it comes to someone they admire. If someone they admire recommends a product, people believe that the product must be good. This helps increase sales of the product.
But you must be wondering, how does this benefit the influencer?
The company pays the influencer to post about their product/services. This helps the influencer earn money and promote a good product too. Keep this in mind that most influencers don’t promote a product that they think is not good. If they do so, they will end up losing their integrity in the eyes of the public.
9. BE RESPONSIVE
And last but not the least, be responsive. When anyone reaches out to you, they should always hear back from you.
Be it a message on social media or a query mail, make it a routine to respond to each message personally. It is also important to be quick with your response. In the generation of high-speed data and two-step solutions, people are used to quick solutions. And if you are lagging… nobody can guarantee you the results that you’re expecting.
At the end of the day, it is these small advertising tips for small businesses that make the most significant difference. They may be time-consuming. They may even not yield quick results.
But in the long run, online marketing for start-ups can support your business greatly. Of course, they should be used correctly.
Editor’s note: This article was originally published in September 2018 and has been completely revamped and updated for accuracy.