To unlock the secret to designing state-of-the-art web pages, you first need to understand the thought-process of customers. Most people just browse through the website, missing many elements and reading just a few lines of content. They click on the pages that resembles what they are looking for. Web-users are impatient and looking for instant gratification.

If your website isn’t able to satisfy this need of theirs then you opt for a good website designing and development company that specializes in the field. Honestly speaking, users expect a lot from a website and it becomes tedious to take care of every demand of theirs. A company with a good record and experience will ensure that all the needs and requirements are met.

There are many don’ts when it comes to website designing, one of the most important being lack of white space on the website. We have compiled a list of 10 best principles of good web design for you:

1. Minimalistic


White space is the key in minimalist web designing. Fewer elements help the users to focus on what’s important. There are many designs which have too many elements – that looks like nothing but a mess or a clutter. If there are too many options and pages, a user may get confused as to which one they should opt for. In frustration, a user may even quit your website. Not only that, too many elements may even slow down a website. A fresh and minimalist design makes a website look better, increase usability and help the users focus on what’s really important.

2. Keep it simple

Design is an important deciding factor in gaining the users’ attention but it is never what the user is visiting your site for. Understand the end goal and keep it in mind that you’re designing for humans. Letting the content live and speak is a good practice. It helps to avoid causing any obstruction for the users and makes the website more attractive.

Simple designs are timeless whereas the cluttered ones may become outdated too soon. By using a simple design, you can conquer the tides of website design fads.

3. Innovative


Hiring a professional web designer will help you get a natural talent and creative flare design which is pretty much compulsory. Copying others is easy to do but it won’t really give any good results to you. Instead, a perfect balance of various elements in the right way is sure to bring success. A designer must always remember that innovation is the secret to a powerful website design. There are ridiculous numbers of mediocre web designers and you can use innovation to stand apart from them.

Innovation is a constantly evolving process and you need to keep that in mind. Staying up-to-date with the latest trends and fresh ideas is one of the best web design tips and tricks to ensure that your design is unique and innovative.

4. Aesthetic appeal

Aesthetic appeal

Your target audience is limited to a specific group of people and not everyone. The design should be such that it visually appeals to that set of people.

As an example, we could take a look at AdultSwim’s website. It started as an appeal to teens and adults who usually tend to watch shows late at night. The website is designed in such a way that it appeals to the ‘cool’ teens and the adults through its sly and cheeky sense of humor and other graphics. However, we cannot incorporate the same type of design for some website for sports footwear or apparel like Nike.

To make a site aesthetically appealing, you need to take care of the color scheme, the grid, and whitespace and also the typography for the content included.

5. Make it obvious

One of the most important website design guideline is that the website should rank high for usability and functionality. For a site to be usable and functional, it needs to obvious and self-explanatory in the first place. If there isn’t a clear navigation and sitemap, a user may not end up where you want him. For this, you first need to have a clear idea of what the website is all about and what you want the user to do. If the website is a community building platform then there needs to be a clear and bold “Sign Up/ Login” button placed prominently on the home page. If the website is an e-commerce site, then you need to lead the customers to the shop and products by featuring bestsellers and other categories. Without keeping an end goal in mind, you may be left with a website that isn’t able to give you good enough results.

6. Don’t test their patience

When making it obvious, take care of the fact that you don’t make it too obvious. Annoying pop-ups, compulsory sign-ins, and forms, registrations… they’re all too annoying and prevents a user from continuing on your website. If a user is trying to gather information when moving towards your end-goal, these obstructions will only harm the progress. Asking for a user’s personal details at the start can lead to distrust. What you can do is keep contact forms and other registrations in a prominent location instead of annoying the user by popping them all the time. Web design and development service providers ensure that your website isn’t showing errors or pop-ups that may bother the customers in a spammy manner.

7. Should make the website useful

When is a website useful? A website is useful when it combines various aspects of usability and functionality through design, content, and searchability. The elements involved in a particular website varies in each new site. The usefulness could be calculated from a certain point of view [POV]. The most important being, the user’s POV. If the user is able to find what he is looking for, then it becomes useful for him. Other than that, great content is also required if you want more engagement on the website.

8. SEO friendly

SEO friendly

The SEO perspective is a deciding factor according to good web design criteria. [and here’s a shocker: SEO isn’t just keywords]. A website designer that keeps various SEO elements in mind when designing the site is one of the rare diamonds. What one should keep in mind for SEO of a website is as follows:

  • Mobile friendly
  • Speed (so keeping it simple is useful too!)
  • Social media integration
  • H tags
  • Tech stuff such as URLs, HTTPS, bounce rate, etc

9. Long lasting

Trends come and go all the time but what really appeals to users is a design that is able to stand the test of time. If the design is attractive, user-friendly and simple, then you won’t need to redesign it again for a long time to come. It’s important for website usability guidelines. This is so because if you change the design multiple times, the user will need to get used to it again, generating irritability.

One can keep updating content from time to time in order to maintain the freshness. But you shouldn’t need to change the design of the website on a frequent basis.

If there is a new website design fad that you feel like trying out, study the fad carefully and try to gauge how it will benefit your website in the long run and if it is adaptable for your website or not.

10. Make it a mirror

Make it a mirror

Your company has a unique identity in terms of how it functions, what it offers and why it does something. It represents something on its own. You need to make sure that this is displayed on your website as well. You need to understand exactly what your company’s persona is and how to rightly represent it through design. Communicating the company’s persona is a tough nut to crack if you don’t know how to. But if you’re well versed at website design guidelines recommended by Google, then you’re in the clear.


To wrap things up, just think of this question: What matters to your customers? Whatever answers you come up with, work on displaying them prominently on the website. Along with it, ensure that the website is simple, easy to understand and appealing to your customers.


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