Scream if you have no clue how SEO benefits your company’s online presence.
Okay, enough screaming – We can help you.
With the growing need and importance of SEO, many businesses are looking for efficient Search Engine Optimization Companies in Ahmedabad, India and all over the world.
But very few of them actually know how SEO helps them grow. Hence, before you dive headfirst and blindfolded into the world of keywords and search engine rankings, it is wise to understand what SEO really is.
So let’s start with the basics.
SEO stands for Search Engine Optimization. It’s a process of following a set of rules for optimizing websites and web pages.
SEO helps you improve search rankings and get traffic from search engines.
For example, if you search for cutest dogs, chances are that you will get to experience an overwhelming joy at the results.
But how do the search engines know which dog is cutest?
They use complex algorithms, frameworks, guidelines, controls, stages and a million more things. The spiderbots, or web crawlers, go through your website and update the ranking based on the relevance of your content and other factors.
Let’s see, what else is there to SEO basics?
Oh, yes. SEO is also a way to improve the quality of a website by making it user-friendly. For better understanding, SEO can be divided into two main stages:
- Onsite SEO
- Offsite SEO
Let’s see what each of them mean.
On-site SEO (a.k.a. on-page SEO) is the process of optimizing SEO elements on the website. This is usually done to help the itsy-bitsy spiderbots understand the content and structure easily.
On-site SEO includes the adjustment of certain elements on the website. This includes not just the content, but also the HTML source code.
The ultimate goals of on-site SEO are:
- Understand what the webpage is all about
- Identify a page relevant to the search queries
- Find the worthiness of the page for ranking it in the search engine
Off-site SEO, or off-page SEO, consists of the steps taken outside of your own website to impact the rankings of your website on the SERPs.
What does it include? Authoritative websites or authors giving credits to you on their website or giving a link back to you.
Wondering how it will help you grow? Let’s suppose you are reading an article on Wikipedia and come across an external link that is cited as a source. Will you trust that website? Of course! It’s mentioned on an authoritative site so it must be a trusted website.
Thus, off-site SEO helps in shaping the users’ perception of a site’s trustworthiness and authority.
REASONS WHY SEO IS A MUST FOR YOUR ONLINE SUCCESS
- 93% of online experience begins with search engines. Customers, nowadays, want to do their own research before making a purchase. For that, they take the help of Google majorly, along with other search engines. SEO helps your website rank higher in the Google search.
- 75% of internet users never scroll past the first page. Majority of search engine users are more likely to click on one of the top 5 suggestions in the Search Engine Results Pages (SERPs).
- If two websites are selling the same thing, the website that is better optimized for search engines is more likely to have more customers and sales.
- Users are more likely to trust websites that have a presence in top positions for keywords they are searching for. Moreover, users are likely to promote such websites on various social media channels.
- Good SEO practices help improve the user experience and usability of a website.
- According to Forbes, 80-90% users read online reviews before making a purchase. Without SEO strategy in place, it only makes it harder for users to search for your business and they opt for your competitors instead.
BENEFITS OF SEO
1. MORE VISIBILITY
People trust other people. And Google, of course. If you want to buy a product or service, the chances are that you will go for the first few pages on your search engine results.
SEO helps your business by making your website rank higher in search engines. By appearing in the first page of SERPs, you will develop more trust and authority in the eyes of a potential customer. So, the more your business appears to them, more likely they are to think that your brand is the best and then buy from you. That’s how SEO impacts your online success.
2. HELPS WITH BRANDING
Branding is a lot of work and most of it include building brand reputation and spreading awareness about your brand to more people.
SEO helps you with branding by making people aware of your brand. Once a user comes to know about your brand through search engines like Google, it is easier for them to trust your brand.
3. BUILDS CREDIBILITY
With cart abandonment rates being so high, there is no way to assure that if a user visits your site then they will make a purchase. Consumers can’t be forced to buy from you.
But by appearing in the top rankings, you build credibility in the minds of the users.
4. GENERATES TRAFFIC
If people don’t visit your website, how will they purchase something from you online?
Qualified leads are users who come to your website in search of what your business is providing. They won’t downright buy your product but optimizing their buyer’s journey on your website can lead to conversions. And don’t forget, good SEO attracts people to your website!
5. GIVES EXPOSURE
The key importance of SEO for small businesses is that SEO helps them widen the horizon. It also helps them expose their brand to a broader audience all around the world.
However, increasing your customer base goes beyond just increasing exposure to your website. By focusing on good SEO practices, you’ll be able to get a good amount of targeted exposure that will help you generate more qualified leads.
6. IT’S COST-EFFECTIVE
Some people confuse online advertisement with SEO. Those people can rest assured because SEO does not cost anything.
SEO is the most cost-effective way to market your brand since you get a return on whatever we invest. It helps a lot in increasing the organic traffic to a website which benefits your business in the longer run.
7. BETTER ROI
There are people out there who are searching for the services or products you are already providing. How do you help them find you?
SEO helps you reach out to people who are interested in your product. It gives higher ROI in comparison with other ways of advertising and marketing. The key to successful SEO is knowing who your target audience really is.
8. DEMOGRAPHIC-BASED TARGETING
Let’s suppose you sell school bags. Your optimal target should be parents of school-going kids or teenagers. Now if you target to people in their 20s or expectant parents, your efforts would be more or less pointless.
Thus, SEO lets you target people based on a number of factors such as age, gender, geography, preference, etc. This help you in focusing all your SEO efforts on targeting the right people. It will help you reach your goal sooner.
9. HELPS SALES
A potential customer will type their query in the search engine. The SERPs will show a list of websites that seem relevant and trustworthy as a result of the query. If your website pops up, there’s a change the customer will visit your website. If you’ve done proper on-site SEO, you may be able to guide the potential customer through the buyer’s journey. And before you know it – voila! You’ve made a sale.
This is how SEO impacts your sales by helping you gain more traffic for your company’s website.
10. HELPS YOU STAY AHEAD OF COMPETITORS
Let’s face it – there’s a lot of competition on both the domestic as well as the international scale. How do you stay ahead of all your competitors?
There is a chance that your competitors might not be doing SEO. Even if they are, you can get ahead of them by doing what they are doing or by applying a better strategy altogether. This will help you get a better handle on competition and boost sales.
11. IT WORKS
Investing in search engine optimization is beneficial in the long-term. Once you begin optimizing your website, you’ll see the return-on-investment for a long time to come.
On the other hand, if you go for paid advertisement, you’ll definitely be able to see quick results but they won’t be lasting.
The thing to keep in mind is that as long as your focus is on delivering better user experience, SEO can help you. By applying methodological SEO strategies, you will be rewarded with higher positioning on SERPs and organic traffic.
YOU SIMPLY CAN’T DO WITHOUT SEO
To summarize it all, having an SEO strategy in place is more important than ever. This is especially true if your goal is to succeed in online marketing.
Like we discussed above, SEO helps to optimize certain elements on your website. It allows the users to have a better browsing experience. Not just the users – it also makes it easier for the spiderbots to crawl your website.
This is how SEO increases organic traffic to your website, leading to higher customers and sales.
If you think we missed any point about why SEO is important for your business or if you need any help in hiring an SEO consultant in India, feel free to comment below.