As an established web development company, we are glad to see you in the process of getting a website for your business. The truth is that, without a site, you cannot reach as many people as you’d like to.
But before you start building a site, you should ask one question.
Why do you need a website for your business? When did they such unavoidable aspects of any business?
And if you are planning to invest money in quality web development services, you’ll need a better answer than, “Because everybody else is doing it!”
Do you think it will help you grow your business? Or it’ll increase the value of your business?
Here are some reasons why your business should have a website:
- Get more business
- Tell people who you are
- Show off your products/services
- Increase your business value
- Always be there for your customers
By putting your business online, you are reaching out to the widest possible audience. Thus, the advantages of web development for any business are abundant.
But how will you get it built?
There are several ways one can build a website. But, not all of them are easy.
- You can build it yourself
- You can hire a freelance web developer
- Or, you can hire a professional web development company
If you have a little knowledge about coding and WordPress, you can give a thought to building the site yourself. It’ll certainly save you a lot of money.
But do you have the time? Or enough experience to build one? What if you’re someone who doesn’t have the skills?
Surely, there are other options. One of the options is to hire a freelancer.
They definitely charge less, so you’ll be saving money and getting your work done.
But it’s really difficult to find a reliable freelancer. You must have heard stories of freelancers missing out on their deadlines or not doing work as per the expectations.
And if you know what a freelancer’s life is like, you’ll know that most of them care more about the money rather than the quality of their work. They usually want to finish the project as soon as they can in order to get the payment.
We’re not saying that there aren’t any good freelancers. There are many of them, but you’ll need to go through quite a few of them to finally be able to find a good one. Now again, the same question arises: are you willing to invest that kind of time and energy behind it?
So now what would you do?
Of course, the last option is to hire a professional web development company. It’s probably the best option you have. Why, you ask?
There is more than one reason.
Here are 7 benefits of hiring a professional web design and development company and how they can help you in running a business online successfully, besides saving your time at an unsatisfactory attempt.
- Make A Good Impression
- Draw More Users With Quality Content
- Benefit From Their Experience
- Easy To Work With
- Profit From Webmaster Services
- Amazing Support
Let’s discuss them in detail, shall we?
One of the best things about hiring a web development company is that you get the full package at one go. They have an entire team that specializes in all the different aspects that go in developing a website.
You want a website that will boost your business? You might be interested in reading this article on How to Design Your Website for Massive Growth.
For a website that boost growth, it’s not enough to hire an individual. One person can only have so many skills.
With the whole team of a web development company at your disposal, you’ll not only have developers but also designers, marketers, etc. Moreover, if the company is good enough, then they’ll all be experienced professionals.
They’ll not only deliver a quality website to you, but they’ll do it without missing the deadlines that they promised.
And having an experience of years, they’ll also know how to communicate with you properly. They will understand exactly what you want and will give you that. In short, they’ll help you materialize your vision. The techies at the web development company can help you materialize the vision, ideologies, and image you want to create for your website.
In addition, they are the best people to judge an idea that you propose. Hence, with the help of their expertise and your vision, you can expect a website which is very close to what you imagined.
Also, if you are clueless about what would suit your business the best, it is easier to use an expert’s advice on the subject. They can help you shape your ideas into something more concrete.
Additionally, keep this in mind when hiring a web development company: find a company that has worked in your field. They will know the latest trends in websites for your industry. Thus, their knowledge can help you match industry standards, or hopefull, even surpass them.
Make A Good Impression
Studies show that users form an opinion about your website within 0.05 seconds of opening it. Evidently, the first glance of your website is the make or break point.
Your website will make the cut on the basis of several factors.
- It needs to be user-friendly
- It should be well-designed
- The content should interesting to read
- The site should target the right users
And while, as a newbie, you may be able to excel in one aspect, you’d certainly need help with the other. This is where quality web development services come to your rescue. They provide holistic solutions, keeping in mind all aspects of your business.
“Design is not just what it looks like and feels like. Design is how it works.”
– Steve Jobs
2 out of 3 people prefer to read content from websites which are well-designed. Come to think of this: would you read a blog on an old-school website or one that has the latest design?
Moreover, your website works as your virtual identity, representing you and your business to the world. So, with a well-developed website, you create a positive impression, and with a bland website, your perception of the user is likewise.
Thus, creating a basic website with automatic tools may get you a presence on the internet, but nothing more. If the design is not appealing, users will leave your website.
We believe that people like to see the efforts you are willing to put in your website. For a consumer, your site is the reflection of your business. A dull website may lead them to form an opinion against your work quality.
An able web design and development company has designers who work solely on the aesthetics of your website. They aim at making it dynamic, responsive, interesting, and easy to grasp. These attributes play a significant role in keeping the user’s attention intact.
Draw More Users With Quality Content
The internet is full of long paragraphs of text which fail to interest the audience. The content on a website should be comprehensible, concise, and most importantly, engaging.
It may happen that when you write content for your own website, you may give out too much information too soon. Or you may make it too long or too short. Which is to say that there are plenty of places where you can make blunders.
Another important thing to consider is that people today avoid reading as much as possible. They want the content to be informative but concise.
In such times, it becomes difficult to maintain a user’s attention towards what you are trying to say. Hence, you have to say it in a way that the visitors to your website are compelled to know more. Good content, when coupled with efficient design, can take your site a long way.
One of the benefits of hiring a web development company is that they also provide SEO and marketing services. Search engine optimization is a major opportunity you miss out on if you make a website by yourself.
SEO is the skill of making your content more informative, relevant, and user-friendly. Search engines fish out such content. The websites which check all the boxes, get showed first on the result list.
You can say that SEO decides whether your website will get traffic or not. The higher you rank on search engines, the more people will visit your website.
SEO focuses on the actual content of the pages, along with the titles, meta descriptions, and the URLs on your website. So, writing content that resonates with SEO is a challenging task that needs some expert intervention. The rules are aplenty and the information crucial. Thus, the next time you are wondering whether to hiring a web development company or to do it yourself, make the right choice.
Benefit From Their Experience
It is a fact that different age groups react differently to the content, layout, and aesthetics of a website. As an outsider, it is difficult to judge what the users you are targeting would like to see.
Your target audience is people who are most likely to use your product or services. For example, if you are a baker in LA who makes wedding cakes, your target audience is people residing in LA who are planning to get married.
And it may not be an easy task to understand your target audience’s expectations from your website. This is also why you hire a web development company. They can do a thorough research of the market and based on what your target audience would like to see the most, they can pitch a design for you.
Additionally, an experienced web development firm will be more adept with their design. They will know which elements to use, which ones to avoid, and how to make the website efficient, quick, and easily navigable. All these inputs may take your website from being average to being excellent.
However, having a website is not enough. You need the proper tactics and business advice to make a strategy that works in your favor. Since they themselves are running a successful web development company, they know the correct techniques for making a business successful.
You never know, they might have a secret that will help you boost your sales. It might dramatically turn your business into an overnight success.
Be it a clothing brand or a traveller’s blog, there are specific tactics for developing and marketing business online. And to know them requires years of experimentation and exploration. Take their help, it’ll be useful for your success.
Easy To Work With
Another downfall to working with freelancers is that it becomes difficult to collaborate with them. One freelancer doesn’t possess all the skills. So you will have to hire several different people for each work. And you will end up becoming a manager that has to have them work unitedly. Just thinking about it is giving you a headache, right?
But when you hire a web development company, you are hiring a team that already has managers. All you have to do is state your requirements and sit back. The managers in the company will work with the team and get your work done.
As a professional company, they will ensure that your work is being done perfectly. And on time. In fact, it’s a usual habit of companies that they give you more than they have promised.
At a company, there are usually dedicated people who are working with you for your project. They will continue giving you regular updates about the project as time goes on. It becomes really to get any changes done or to add some other details.
Most web development companies also get their clients to sign an NDA or give certain other reports and documents that you may need.
Even after the project is done, they are usually quick to incorporate any changes that you may give them. They’ll cooperate with you for every little thing. This is one of the main benefits of hiring a web development company.
Profit From Webmaster Services
A webmaster is a person who maintains a website. Most people think that the job is done once the website is ready. Well, they couldn’t be more wrong. Web design and development has two roles. One is over once the website is ready and launched. The other, however, begins there.
A website needs constant updates in terms of design, content, and capability. Web designing, therefore, is not a one-time task. Making activities on the website like fixing broken links, adding blogs, supporting backlinks is crucial. Google likes to pick websites which are active and robust over the ones that are stagnant.
If your website has excellent design and good content but is not maintained regularly, your rankings may fall. Webmasters help in maintaining your SEO rank by adding blogs, updating information, and adding links. They also help in avoiding malfunctions, site freezing, and other technical glitches.
Most web development companies offer webmaster services. This is really useful because it helps you enhance your users’ experience.
Do you want an epic product? You need an epic web development team behind you to make it possible.
But will that be all? You need to establish contact with them too, right? Otherwise how will keep up with what’s happening and how will you get any changes done as per your needs?
Most professional web development companies have a support assistant for the client. This person could be the manager of the team working for you. Or it could also be a dedicated support person who is coordinating with the team and the manager.
This person will be answering all your queries. They will be available before the project begins, while it is ongoing and even after it is done. They will guide you through the process, and keep you updated on a timely basis.
The problem while working with a freelancer is that you won’t get any support and there won’t be any system for it. Let’s take a scenario where you find an issue with the website 3 months after the project has been completed. Do you think that the freelancer will set it right? Or that you’ll be able to get it done for free?
An established support system ensures that your work is done perfectly. That you get enough support and coordination even after the project is over. This is an impressive benefit of web development companies that you need to keep in mind when getting your website built.
Before We Say Goodbye
As it is evident by now, a proficient web development company may change your business entirely, and for the better. So, waste no time and hire one right away.
Editor’s note: This article was originally published in October 2018 and has been completely revamped and updated for accuracy.