Ranking your website is undoubtedly a huge task, with almost 644 million sites out there competing in the same domain as yours. But it indeed is not impossible!
With so much going on in SEO, how would you ever know how good your website is doing?
Well, yes, there are metrics by Google Analytics and Search Console. But they are very specific and cannot help you understand the overall health of the website.
Now imagine your website has 200 pages. Trust me, quite a few websites have. For that matter, consider it has 50 pages. Going through the analysis by Search Console and Analytics to know the overall health is going to take years. Okay, not a year, but weeks, for sure.
Before we go further, did it strike you that why the overall health of your website matters?
Well, it does to Google, so we are sure it does to you too. Because Google considers the overall aspects, such as a number of linked sites, how long has your site been around, how often you have the same visitors, social signals, keywords, page speed, mobile accessibility, and other 200 factors or even more.
So how do we know how well your website is doing?
Domain Authority score is the answer to it. And yes, Domain Authority in SEO is certainly one of the first things you should know about.
How, you ask?
Moz developed this score based on a ton of factors and algorithms similar to Google’s. A score that indicates how well a website can rank on any search engine result pages, also known as SERPs. The score ranges from 0 to 100; 0 being the lowest and 100 being the highest.
So, why are we talking about this Website Domain Authority now?
Because it just got awesome!
Did you know that Google makes almost 700 changes in its algorithm every year? Yes, that is a LOT! And, so the most reliable website performance metric – Domain Authority Score is being updated for good.
Moz called it D.A 2.0, and it has been effective from 5th March 2019.
Before jumping into D.A. 2.0, let us brief you about what Domain Authority really is.
But, before getting to the technicalities, we want you to experience it yourself. So add the Moz extension to your Chrome and experience it.
You can simply sign in and see what your D.A Score is.
Now that we are on the same page, here are a few basic things that you must know.
There is a P.A. just beside your D.A. (so the difference between the two is, where D.A is the Domain Authority. It gives you a score of how the domain is doing, based on SERPs. P.A. is the Page Authority that will tell you how well the individual page is doing. P.A score differs a few points from page-to-page, depending on multiple off-page as well as on-page factors.
Tip: Many websites may not function properly with the bar or just in case the whole bar bugs you. You could simply click on the Moz icon and it will go away, still enabling you to see the D.A.
So there is one more indicator known as Spam Score besides P.A.
Spam Score represents the percentage of sites with have similar features that Moz found to be penalized or banned by Google. Spam Score is based on machine learning model which identified 27 common features among the millions of banned or penalized sites.
So what is a good Domain Authority?
You must be thinking that a good Domain Authority score would be somewhere around 100. Right?
Well, it certainly is not.
D.A. is a relative metric, not an absolute one. Judge your score compared to that of your competitors.
It is extremely important to judge the D.A. Score the right way.
So now that we have got the basics covered about what Moz and Domain Authority is all about. Let’s jump right into it and see what the hype is about. And more importantly, learn how to reform your SEO strategy to increase your domain authority.
The changes in the Domain Authority tool are composed of several technical updates to the way it collects and calculates data that influences a website’s final score.
So what’s changing?
The set of factors:
Previously, Moz relied on training Domain Authority against an unmanipulated, large set of search results. Moreover, this has been the standard methodology across the industry.
Now, with a motive to improve D.A. from the roots, Moz has found a way to uplift it fundamentally and make Domain Authority more reliable.
So basically, the new Domain Authority in SEO understands the sites better. It can differentiate the sites which don’t rank for any keywords at all unlike it has in the past.
How is it wired:
Moz had updated its algorithm with a neural network that functions almost as efficiently as a human brain. This new update offers several benefits out of which detection of link manipulation tops the list.
Moz also claims that they have improved the ranking factors behind Domain Authority. Along with the link counts, they have now been able to integrate their Spam Score and multiple other complex distributions of links based on quality and traffic, and many more.
What does this mean?
With these betterments to Domain Authority, Moz will deliver a better, more accurate metric than ever before.
With these changes, Moz can now improve correlations, remove spam, and most importantly, update D.A. relative to all the changes that Google makes.
To cut the long story short, the Domain Authority 2.0 is optimized by Moz to match the changes made by Google.
How will Moz Domain Authority affect your website?
Well, according to all the statements by Moz, they have warned to expect some minor fluctuations in your Website Domain authority due to D.A. 2.0. And let us make peace with it. Even if it increases or decreases, this is the new score bade in a better set of algorithms.
What should we do?
Just as we said previously, use DA as a relative metric, not an absolute one.
Domain Authority does not hold much importance when it isn’t compared to other sites.
It does not matter whether your site drops or increases. The relativity to your competitors matters. So compare the difference with your competitors and see whether the decreases or increases are relative to them.
Second, be prepared.
Prepare yourself to explain your clients, colleagues, and everyone about this new update.
Trust us, there will be questions. And just in case it gets difficult for you to explain, this blog will do the work for you!
While change is always disruptive, the new Moz Domain Authority is better than ever. It will allow us to make smarter decisions about future search engine optimization strategies.
Expect DA to keep pace with Google (Something that we have been waiting for too long!)
Just as we have been saying, Google makes hundreds of changes to their algorithm every year. With the D.A. 2.0, Moz intends to make Domain Authority much more responsive to changes made by Google.
Moz, in one of their blogs, stated: “Even when Google makes fundamental algorithm updates like Penguin or Panda, you can feel confident that Moz’s Domain Authority will be as relevant and useful as ever.”
Now that you have reached here, we’re sure that SEO interests you. Here is a read to keep you going.